San Manuel Casino
'Origin'
This isn’t your average Casino campaign. This is ‘All Thrill - Origins.’ We were lucky enough to work the same wonderful team and launch from where the visually insane spots existed last year. Incorporating elements from the round before but pushing more story and narrative into the worlds allowed us to mix live-action green screen stages with amazingly design-driven visual effects culminating in another adrenaline-filled ride through what makes San Manuel Casino so amazing.
We shot on blue screen, creating sets that were embellished later but always gave our world a practicality to them that is hard to replicate in CG. In the end, we are proud to show off all 3 spots. Hold on tight.
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Production Company Directors Executive Producer Head of Production Line Producer Director of Photography
Design & Animation Company Creative Directors Executive Producer Head of Production Art Director CG Supervisor Senior Producer Associate Producer Designer Matte Painters |
CG Generalist Modeling/Texturing Texturing 3D Animators Dynamics/FX Lighters Compositors Flame Artist Editor Storyboards
Music Company Audio Engineer
Client Agency |
The story of All Thrill continues...
We wanted to evolve the story of 'All Thrill' into something that was bigger and bolder than last year. Creating mini stories in each spot that tie together in the overall campaign.
San Manuel Casino - 'Anthem'
Continuing where we left off last year with the slot machine motorcycle, our character rides into the whirlwind to control her own fate. All metaphors aside, we had an amazing time creating this set and designing a tornado full of casino branded elements. The :30 second spot is jam packed with visual intrigue and doesn’t allow you moment to breathe.
In spots like these you need a team of brilliant people who are up for all types of challenges. Luckily we’ve got just that team.
San Manuel Casino - 'Table Games'
When your own indecision becomes your greatest adversary what do you do? In ‘Table Games’ there is no thought, just action as he dives in and takes control of his own destiny. Shooting our hero on a practical set and adding in the creature and elements around him was no easy task. A challenge our artists thoroughly enjoyed.
Inside The Process
In this behind the scenes we break down ‘Anthem,’ showing off how the world came to life and all of the elements that came together in the end to bring this magical landscape to life.