Acura
'TLX'
This is the kind of world we love to sink our teeth into. We like to walk through the museum in our muddy boots. We love to find that unexpected juxtaposition that captures the essence of the story. The right image in the right moment. That gentle kiss and the slap in the face. This is thesis, antithesis, synthesis. This is 1+1= I could tell you but you’d never be the same.
2017 is the year mobile becomes the number one way people will consume video. This is the first commercial to be shot vertically as a truly social-first campaign. We rethought formats, composition and production. We designed a spot for mobile that looks just as amazing when broadcast on TV.
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Production Company Directors Executive Producer Head of Production Line Producer DP Beauty DP Location
Design & Animation Creative Directors Executive Producer Head of Production Art Director Senior Producer Designers Additional Design Additional Art Direction 2D Animators Cel Animation 3D Generalists Dynamics/FX Compositors |
Flame Artists Storyboards
Editorial Assistant Editor
Editorial Editor Editor Assistant Editor
Agency SVP/Executive Director of Int. Production VP, Executive Producer Senior Producer Executive Creative Director VP, Video Content Director VP, Director of Creative Content ACD/Art Director ACD/Copywriter VP, Group Acct. Director Account Director Account Supervisor |
THE CAMPAIGN
You’re seeing inside of our brains. All of the ideas strewn out on the table, and our spider web of thought connecting all of the dots.
Prepare For Insanity...