Adobe x Tierra Whack
'Try New Things'
When Adobe came to us with the idea of a collaboration with Tierra Whack, we immediately thought, “Let’s get weird!” The task was to combine live action footage of Tierra with an animated world representing her unique visual aesthetic - and that got us buzzing with excitement. We brainstormed lists, made sketches, made bigger lists, made more sketches, and then began to sculpt what her world would look like inside of Adobe Creative Cloud.
Using a blank Adobe canvas as our starting point, we crafted a story that bursts to life as Tierra describes her creative process. In developing the world, we wanted everything from the characters to the objects to be “W” themed, on-brand for Tierra Whack. In the end, the entire process from start to finish was as fun and exciting as the campaign itself.
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Production Company Director Managing Director Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Managing Director / EP Head of Production Art Directors Senior Producer Designers |
Animators Compositors Flame Artist Storyboards
Editorial Editor
Mix & Sound Design
Artist & Track Name(s)
Client Agency |
We got as weird as we could right from the onset, which helped us go into the shoot already knowing how in-camera performance and animation should interact and feel, ultimately leading to a seamless story arc and delivery.
Process
Finding the right tone for this vibrant, imaginative world was crucial and required close collaboration between Adobe, Tierra Whack and our design team.
