AMD
'Together We Advance'
The moment you engage with an AMD RyzenTM powered laptop, it changes everything – advancing your gaming, creating, streaming, and connecting experience. This moment in time is what these films aimed to explore. To live in that feeling and capture the user’s experience visually, seeing these internal emotions of delight and excitement portrayed on the outside in an artful form. With the power of AMD RyzenTM, users can let their expression and imagination run wild in a world of endless possibilities, untethered from wires or limitations, low speeds or bandwidth issues... anywhere... all the time.
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Production Company Director Managing Executive Producer Head of Production Line Producer
Design & Animation Creative Director Managing Executive Producer Head of Production CG Supervisor Senior Producer Coordinator Designers 2D Animators 3D Generalists Dynamics/FX Lead Compositor Compositors Flame Artist Storyboards Editor Media Manager |
Telecine Colorist
Client Head of Creative Director, Creative Campaigns Director, Creative Campaigns Creative Campaigns Manager Product Campaigns Manager Dir. Global Consumer Marketing Director, GTM Gaming Sr. GTM Manager, Global Consumer Sr. GTM Manager, Gaming GTM Manager, Global Consumer Marketing Coordinator, Gaming
Agency Creative Director Senior Art Director Head of Production Producer Group Account Account Director Account Sup |
Vibrant and curated color palettes were used to portray the intensity of energy FX. We used the AMD palette as a base and expanded with accent colors to give each scenario a unique look and feel that felt as exciting and vivid as the experience itself.
Process
The process behind these films was all about layering: from live action footage and in-camera color projections, to animated FX and hand re-lighting in CG. We created a unique set of tools that could be replicated and customized across all films.
