Apple Music Japan
'Summer' + 'New Life'
Partnering with Apple Music Japan, we set out to tell two very different but equally magical stories.
The first, “Summer,” showcases the summer festival season’s bright days and vibrant nights in Japan. We follow our lead character as he slides, dives, and crowd surfs his way across the festival scene, sprinkled with authentic details taken from the sites, snacks, and regalia of the season. Both pieces serve as dynamic journeys through life, backed by music and sounds that keep things fun and energizing.
The second, “New Life,” centers around our protagonist and her metamorphosis from student life into her young adulthood as a budding professional. Fueled by her soundtrack, our hero and her world spring to life with vivid colors and fluid cel animation, setting her well on her way into a new stage of life and style.
|
Design & Animation Creative Director Managing Director / E.P. Executive Producer Head of Production CG Supervisor
SUMMER TEAM Art Director Producer Design Lead Designers 2D Animators |
Cel Animators 3D Generalist/Compositor
NEW LIFE TEAM Art Directors Senior Producer Designers 2D Animators Cel Animators 3D Generalists Storyboards |
We took these fun ideas into wildly abstract places as we smoothly transitioned from scene to scene with hand-drawn animation and dynamic camera moves. Drawing inspiration from the joy that music brings to every moment, we animated our hearts out, playing with equal parts character personality and sensory overload.
Fueled by their soundtracks, our heroes and their worlds spring to life with vivid colors and fluid cel animation, taking us on a journey through the joys of growing up.
Process
