Bloom Foundation
'About Bloom'
We were deeply excited about Bloom Foundation’s initiative from the moment we were introduced. Bloom is a non-profit foundation that creates programs for teachers, caretakers, and young girls to gain the confidence to recover in the wake of bullying. As a studio, we couldn’t be happier to collaborate on creating an anthem to introduce a wonderful foundation like Bloom to the world.
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Design & Animation Creative Directors Art Directors Managing Executive Producer Director of Production Head of Production Producer Associate Producer |
Designers 2D Animators 3D Animators Compositors
Music Director of Music |
“It was important to represent the foundation at its core and the girls who participate in these programs. The multimedia design techniques embodied the diversity of these young girls. We went so far as to bring in girls who had actually participated in Bloom to stitch together our VO.”
“This project was a beautiful exercise in collaboration and the beauty of multimedia creativity: an exquisite corpse in action. Given the creative freedom in communicating something dear to our own hearts, we went absolutely ham putting together an ambitious treatment. We let the style bloom throughout the process until the final piece with mediums from scanned colored pencil on paper, to digital 3D animation, to stop motion, to 2D frame-by-frame drawings. We wanted to push the boundaries of our creative molds and found something new and exciting along the way.”
Process
