BMW exudes an energy both refined and ferocious so in order to highlight the new line 3 series vehicles, we wanted to bring that intensity to the forefront. Combining a punchy edit with striking graphics of the number “3” we leaned into the nuances that make each vehicle unique while continuing the propulsive push forward to a stylized montage crescendo.

Utilizing the skills of the entire studio, we leaned in to capture the reverence of the script. To evoke the attitude and energy rivaled only by the brand itself. Creating a series of artful 3’s to compliment the thundering vibrancy of the visuals and weave a tapestry of art and style alongside the edit. This is adrenaline meets asphalt. It’s design and attitude and legacy. It’s innovation and divinity and breaking down the walls of the expected. It’s premium and punchy and atypically electric.

This isn’t the normal.

This is BMW.