CDC
'Inside Knowledge'
When The CDC came to us with the opportunity to share personal stories of female cancer survivors in the hopes of educating on women's health, we knew this was a very special project.
Each moment and experience was very real and very different, but also somehow alike. To create a unified message, we began crafting these stories by audio recording their experiences first hand. We wanted the emotion to translate as authentically and personally as possible. So we set off to carefully weave these personal stories and feelings by way of visual metaphors and fluid moments.
Throughout the entire design process, we curated our approach to ensure that the visuals resonated with the stories seamlessly. The incredible challenges, strengths and stories these women have to offer is a testimony to their survival while offering an important message surrounding women's health on an even larger scale. We were so thankful to be the ones to help tell those tales.
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Design & Animation Creative Director Executive Producer Managing Director Head of Production Senior Producer Production Coordinator
'ANA' TEAM Art Director Character Design Designers Lead Animator 2D Animators Cel Animators Model/Texture & Pre-Vis Artist 3D Animator |
'LINDA' TEAM Art Director Character Design Designers Lead Animator 2D Animators Cel Animators
Editorial Editor
Mix & Sound Design Mix & Sound Designer
Music Track Names
Client Agency |
Process
"We went through countless creative brainstorming sessions, sketching, writing lists of ideas, and trying different metaphors. This team worked tirelessly to find the perfect connecting tone to the journey that would translate into powerful visuals and storytelling."
"It was wonderful working directly with each survivor and getting to know their personal stories. It gave us a chance to interweave their personalities into each piece and make it their own. These women are so strong and we are so lucky to have gotten the chance to bring their experience and message to the world to life."
