Cosmopolitan Hotel Las Vegas

'Misfit Right In'

The Cosmopolitan of Las Vegas wanted to push the idea that everything is better with just the right amount of wrong. We worked with Fallon to create a constantly driving campaign that incorporated type and voyeuristic live action moments, dealt with in such graphic ways that they gave the slightest glimpse into a slightly provocative and raw world. It was an incredible exercise in restraint, knowing we had frames rather than seconds to flash messaging and imagery, trimming things to their rawest and most bare-bones aesthetic.

Credits

Production Company
Scholar

Directors
Will Johnson & William Campbell

Executive Producer
Lindsay Bodanza

Head of Production
Rachel Kaminek

Director of Photography
Omer Ganai

2nd Unit DP
JP Rooney

Line Producer
Richard Kaylor

Stylist
Britt Bardo

Production Designer
Annie Sperling

 

Post Production Company
Scholar

Creative Directors
Will Johnson & William Campbell

 

 

Executive Producer
Lindsay Bodanza

Head of Production
Rachel Kaminek

Post Producer
Christina Roldan

Art Director
JP Rooney

Flame Artist
Stefan Smith

 

Editorial Company
Whitehouse Post

Editor
Adam Robinson

Assistant Editor
Josh Hayes

 

Agency
Fallon

Client
The Cosmopolitan of Las Vegas

'The Misfit' Type Explore

'Wildcard'

The story continues with 'Wildcard.' Diving further into more mystery and intrigue, personifying the feeling of Las Vegas and allowing the provocative imagery to make you feel. We know you'll Misfit Right In.

'Wildcard' Type Explore