DraftKings
'Why Do You Play?'
You had us at football.
We were immediately inspired by the opportunity to create something bold and intense for the DraftKings campaign. And no, it’s not just because we love football. We are thrilled to accept the challenge of singling out fantasy fans; talking to them in their language and tapping into their passion for the game. Because let's be honest, it's a little like looking in the mirror. We are so familiar with the language that it forced us to go deeper. We didn’t want to use game footage you’ve seen over and over. Instead, we honed in on the fantasy players and spoke directly to them with bold typography; the “brain” of our spot. Next was the “heart;” the footage. We explored different ways of shooting and using slow motion shots and in-camera effects to increase the drama and intensify the experience for the viewer.
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Production Company Directors Creative Directors Executive Producer Head of Prodution Line Producer Director of Photography Production Designer Coaching Consultant Art Director CG Supervisor Producer Designers 2D Animators Compositors Flame Artists Storyboards
Editorial Editor Assistant Editor |
Telecine
Audio & Music
Client Agency Chief Creative Officer, North America Chief Creative Officer, NY Director of Integrated Production Director of Print and Art Production Executive Print Producer Print Producer Associate Producer Executive Creative Director Creative Director, Art Creative Director, Copy Art Director Account Director Account Supervisor Account Executive |
The Campaign
We’ve achieved a spot that re-creates the instinctive emotional engagement fans feel when watching a game, but it goes to the next level because YOU, the viewer, are IN the game.
TYPE + DESIGN