ESPN
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Friends + Football = Fantasy.

Kitchen + Sink = Scholar.

Why choose one style when you can keep everything on the table? That’s how we do it.
We let our imagination run wild in this equation-filled campaign for ESPN Fantasy Football, lassoing together the likes of sleepy pandas, evil magicians and the perfect pair of summer jorts.

Leaning into the strengths of our multi-hat-wearing artists, enabled us to leap from style to style crafting each visual with a unique flavor. All threading together into punchy edits that drill home the simplicity of what makes Fantasy Football so perfect. Friends + Football. And sometimes wings.

Credits

Production Company
Scholar

Creative Director
Will Johnson 

Managing Director
Jo Arghiris 

Executive Producer
Kirsten Noll 

Head of Production
Tyler Locke 

Associate Creative Director
Chris Finn 

Associate Producer
Kev Jones 

Designers
Madison Ellis, Gretel Cummings, Hanna No, Jina Kwon 

2D Animators
Kenny Kerut, Henry Pak, Lauren Tom, Zac Miller, Jeffrey “Jip” Jeong 

 

Cel Animator
Lyuben Dimitrov

3D Generalists
Cameron Scott, Jeremy Ramirez 

Flame Artist
Matt Lavoy

 

Editorial
Scholar

Assistant Editor
Dominic Strazulo 

 

Client
ESPN

Agency
Butler, Shine, Stern & Partners

The Spots

Each animation or piece of footage was carefully curated to the equations so that the range in our mixed-media approach felt balanced and unique.

Turkeys and pandas and butter. Oh my!

Wedging our mixed-media feel into the photography of players, we translated the skillsets of each NFL athlete into exciting 2D animation moments.