ExxonMobil
'Once Upon a Job'
Scholar was happy to team up again with our friends at BBDO NY and ExxonMobil to create Once Upon a Job. Our goal was to find an elevated and entertaining way to demonstrate the far-reaching impact that ExxonMobil has on job creation in the community.
We continued to push the design-driven world we've been crafting for ExxonMobil and evolved it into a practical, art-directed execution with precisely choreographed camera moves. Our talent moves from set to set leading the camera on a journey, guiding us through the story.
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Production Company Directors Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Executive Producer Head of Production Associate Creative Director CG Supervisor Producer Associate Producer Designers 2D Animators Previz Animator Social Editor 3D Animators
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3D Generalists Compositors Flame Artist Storyboards
Editorial Editor Social Editor / Assistant Editor
Telecine Colorist
Mix
Sound Design
Music Track Name
Client Agency |
Set Designs
Within our warehouse, we designed each set as a sculptural snapshot of the workspace to provide a glimpse of each job plucked from its environment. This ambitious execution was technically challenging yet visually seamless as we leveraged rehearsed camera choreography and precise VFX integration.
Process Breakdown
Utilizing the strengths of our concept development and CG teams, we began exploring the camera moves and dialing in our performance timing early in the boardomatic phase. This allowed us to seamlessly transition into 3D previsualization and step onto the live action shoot with a concrete idea of motion and timing, aligning each beat of action with our script. This preplanning allowed us to finesse every nuance of performance on our shoot day and plan our VFX integration accordingly.
Social