ExxonMobil
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“Energy lives here.” Yeah, you heard us. Right here. We partnered with BBDO NY to help shine a spotlight on the amazing new research ExxonMobil and their scientists are doing in the realms of renewable and clean energy resources. We were happy to add a hint of whimsy and a clever edge to the visuals, leaning heavily on our mixed-media skillset to bring these vignettes to life.

We dove deep into this story to tell the journey of algae, the tiny organism that has the potential to change the way we fuel the world. This amazing little organism gave us just the right visual foundation to lay the groundwork for the story of biofuels and our very own not-so-distant future. We also told the story of how ExxonMobil is working to reduce emissions and provide more efficient energy using advanced lubricants and sustainable bio-fuels. With the accompanying kinetic supers and an ultra suspenseful, orchestral tracks, let the narrations reveal themselves to you as we jump into the creation of the energy solutions of tomorrow.

We put our storytelling chops on display in these two spots, ‘Tiny Organisms’ and ‘Efficiency Factory.’ We hope you enjoy watching them as much as we enjoyed making them.

 

Credits

Production Company
Scholar

Directors
Will Johnson & Chace Hartman

Executive Producer
Christina Roldan

Head of Production
Tyler Locke

Line Producer
Jon Dino

Director of Photography
Steve McGehee

Production Designer
Joe Cooney

BTS Photographer
Emily Davis

 

Design & Animation
Scholar

Creative Directors
Will Johnson & Chace Hartman

Executive Producer
Christina Roldan

Head of Production
Tyler Locke

Associate Creative Directors
JP Rooney, Michael Tavarez

Art Director
Cristina Barna

On Set Technical Director
Adam Burke

Senior Producer
Sue Yee Hubbard 

Producers
Greg Behrens, Nicole Smarsh 

Designers
Ana Chang, Cam Floyd, Trish Janovic, Vin Kim, Jina Kwon, Hana Yean, Claire Kho, Brandon Lee Smith, Angie Son, Logan Spranger

2D Animators
Sam Bachman, Jeffery JIP Jeong, Jaewoo Park, Andrew Tan

3D Generalists
Jacques Clement, Clint Chang, Ryan Kaplan, Michael Ko, Jeen Lee

Dynamics/FX
Yates Holley

Compositors
Matt Lavoy, Michael Dobbs

Flame Artists
Matt Lavoy, Anton Anderson, Pierina Bustamante, Jeen Lee, Brendan O’Neil

Storyboards
Christina Barna

 

Editorial
Whitehouse Post

Editor
David Cea

Assistant Editor
Devin Stevens

 

Telecine
Free Folk

Colorist
Paul Harrison

 

Mix
Heard City

 

Client
ExxonMobil

Agency
BBDO NY

Tiny Organism

Efficiency Factory

It was a wild ride of capturing dynamic mixing liquids, colorful bubbling oils, and explosive ink drops. These shots combined with a splash of CG, some microscopic footage, and real-deal ExxonMobil scientists added up to an energetic story of a triumphant little organism and it's successful endeavor to become the world's next great fuel.