Facebook Gaming
'More Than Fun'
Through the lens of young gamers and streamers, this spot for Facebook Gaming aims to truly encapsulate the joyful spirit of gaming.
We did so by mixing the drama of life and the energy of illustration to embody a world we want to be in. A world that is connected and fun, where human emotions can play out in full. A world that is effervescent and whimsical, and full of visual wonder.
Combining our design brains with our lens-driven eyes gave us just the right canvas to paint these personalities and bring their inner gamer to life. As the camera weaves through different parts of the world and the emotive illustrations dance around our heroes, we’re reminded of the widespread love for gaming that brings people together. Moments of charm, fun and excitement that highlight the strength of the platform and integrate seamlessly into the brand of Facebook Gaming.
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Production Company Directors Managing Director / E.P. Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Managing Director / E.P. Head of Production Associate Creative Director Producer Lead Designer Designers Lead Animator |
2D Animators Cel Animators Compositor Flame Artists Storyboards
Editorial Editor
Telecine Colorist
Mix & Sound Design Music Artist & Track Name
Client Agency |
Every animated piece is an extension of our characters. Their swagger. The way they walk. The way they live. All captured in illustrated form. Clean and integrated as it weaves seamlessly into the filmic backdrop.
Process
We dove deep into buckets of visuals from Facebook UI to original game IP all the way to random visual representations of joy, fun and excitement and generic gaming accents.
