FILA
0:00

FILA

'First Step'

Let’s start with a nod to FILA’s contribution to the game of basketball and tip a glass to our inner NBA nerd. We know the history, we live the game and we were fired up when the opportunity arose to collaborate with FILA and Vayner Media in celebration of Grant Hill’s Hall of Fame career. His storied relationship with the FILA brand, his never say die mentality and the gifts that he brought to the Association are all the stuff of legends. 

We are proud to have worked with FILA and Vayner Media to help create a visual tapestry as rich as the man’s contributions to the game. From his explosive first step to every energetic moment along his continually evolving career gave us the canvas to capture the greatness of #33 and his vibrant history as one of basketball’s, and FILA’s, brightest superstars.

Credits

Design & Animation
Scholar

Creative Director
Will Johnson

Executive Producer
Christina Roldan

Head of Production
Ryan McLaughlin

Art Directors
Cristina Barna, Chris Finn

Senior Producer
Katherine Allen

Designers
Cristina Barna, Trish Janovic, Ana Chang, Hanna No, Gretel Cummings

Cel Animators
Ana Chang, Trish Janovic, Harry Teitelman, Blake Patrick, Tristan Balos, Tim Beckhardt, Gretel Cummings, Mark Phillips, Sam Ballardini, Eunice Park

Model/Texture Artist
Natalia Perez

Compositor
Jae Woo Park

Storyboards
Ana Chang

Designers
Macauley Johnson, Hana Eunjin Yean, Peter Lee, Bryan Louie

 

Mix & Sound Design Company
Wave Studios

VO/ Sound Design Engineer
Chris Afzal

Executive Producer
Vicky Ferraro

 

VO Recorded at
Wave Studios

Artist
Chris Meloni 

 

Track Name & Artist
'Set Trippin' - supplied by client

 

Client
FILA

Agency
VaynerMedia

Superstar

Hall of Fame

Behind the Scenes

Early Exploration