Froot Loops
'Color Quest'
Ever open a box of Froot Loops and ask yourself, “I wonder where this color Froot Loop came from?” Great! So did we, and now there’s an answer! This project was a dream come true to create on every level, from working with the scripts to storyboarding and making style frames, to the deliciously stylized finish product.
In all, we created six unique color quests, one for each loop, which culminated in a series of episodes that are filled with vibrant characters, landscapes, and a newly imagined Toucan Sam!
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Production Company Director Managing Director / E.P. Executive Producer Head of Production Art Director Lead Designer CG Supervisor Lead Compositor Producer Associate Producer 2D Design/AE |
CG Modeling and Animation CG Generalists Matte Painter Look Development Compositors FX Editors Storyboard Artists
Color
Agency Client |
The challenge was to create an episodic series of quests exploring where each Froot Loop color comes from. Starting from scratch, we imagined 6 color worlds, the crazy characters that lived in them and the journey our heroes would face. Each world had to feel unique while still being a part of the larger Froot Loops universe.
Red World
Orange World
Yellow World
Green World
Blue World
Purple World
Process
We crafted lush and colorful environments in our concept design phase with every prop and set designed to help tell the story. Sam and the kids interact with their surroundings and really come alive through texture and lighting.
Toucan Sam has been an icon our entire lives. It was an honor and a big responsibility to re-imagine him as our guide as he leads our heroes to follow their nose. His warm smile, welcoming eyes, and bird-like gestures were familiar qualities we wanted to evolve for a new generation of fans.
