Gatorade Bolt
'Hydrate Your Hustle'
It’s time to shake up the way we think about working out. It’s time to bring fun to the forefront. That’s precisely what we did for Gatorade’s G-Zero, bringing vibrant color and eccentric animation to the multifaceted and endlessly exhilarating world of fitness. And not just your run-of-the-treadmill kind of fitness –we set out to capture the dynamism of the many different ways to get active, making it as fun onscreen as IRL. So dive into our process below to catch all glimpses of activity, hustle, and fun bottled up in this excitingly electric campaign.
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Design & Animation Creative Directors Executive Producer Head of Production Art Director CG Supervisor Senior Producer Designers |
2D Animators Cel Animators 3D Model/Texture 3D Generalist Dyanmics/FX Compositor Editor |
Bringing fun to the forefront of fitness meant putting vibrant animation and a healthy dose of weird on display in a no-holds-barred edit of excitment and joy.
Process
To create a hair-raising edit with a visually seamless throughline, we extensively sketched and designed our story beats, crafting their compositons and shaping action down to the pixel.
