Georgia Aquarium
0:00

Georgia Aquarium

'Where Wonder Lives'

We dove into a sea of possibilities to craft an unforgettable campaign for the Georgia Aquarium. Through playful narratives, bold motion design, and vibrant animal moments, we aimed to capture the aquarium's awe-inspiring beauty while making it irresistible to visitors. From zooming in on curious faces to showcasing the grandeur of whale sharks, we seamlessly blended live-action and animated transitions to create a campaign brimming with energy, discovery, and delight. This project celebrates the magic of aquatic life, transforming it into a visual spectacle that reveals the true wonder of the Georgia Aquarium.

 

Credits

Directors
William Campbell & Mike Tavarez.

Managing Executive Producer
Kirsten Noll

Head of Production
Nicole Smarsh

Line Producer
Rich Kaylor

DP
Jordan McMonagle

Stills Photographer
Fernando Decillis

Editorial
Whitehouse Post

Editor
Brian May

Telecine

Colorist
Matthew Schwab

Mix & Sound Design
BAM Studios

Mix & Sound Designer
David Leffel

Design & Animation
Scholar

Creative Directors
William Campbell & Mike Tavarez

Art Director
Zach Herdman

Managing Director / E.P.
Kirsten Noll, Anne Skopas

Executive Producer
Kate Aspell, Peter Hullinger

Head of Production
Nicole Smarsh

Sr Producer
Andrew RIndlaub, Seth Gantman

Associate Producer
Alexandera Marca

Designers
Jina Kwon, Kyle Switzer

2D Animators
Danna Macias, Lizzi Ignasher, Jeff Jeong, Helen Slavutsky

Compositors
Sam Bachman, Michael Cafarelli

Previs Editors
Dominic Strazulo, Adrianna McKinley

 

  • vel="2">

    This campaign was a kaleidoscope of creativity, with playful camera moves, dynamic transitions, and energetic typography that brought the aquarium's magic into every frame.

Process

Every scene, from the towering majesty of the whale shark to the tiniest vibrant fish, was designed to feel larger than life, inviting audiences to immerse themselves in the wonder.

 

Behind-the-Scenes