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Google

'Stadia Founders'

+ 2D ANIMATION+ CHARACTER+ CONCEPT & STRATEGY

What better way to create an explainer video for the Google Stadia "Founders" than with a thrilling animated journey using a cast of extraordinary characters. Join them on an adventure as we showcase the exclusive benefits of this one-of-a-kind gaming technology. 

Credits

Design & Animation
Scholar 

Creative Director
William Campbell 

Managing Director/ E.P.
Jo Arghiris 

Executive Producer
Kirsten Noll 

Head of Production
Tyler Locke 

Associate Creative Director
Mike Tavarez 

Art Director
Madison Ellis 

Senior Producer
Bridgette Spalding 

Designers
Madison Ellis, Grace Poole, Nick Illuzada, Nic Nazzaro 

2D Animators
Madison Ellis, Macauley Johnson, Sam Bachman, Sam Button

Lead Cel Animator
Danni Fisher-Shin

Cel Animators
Aly Tain, Blake Patrick, Matthew Everton, Sam Bachman, Angela Stempel, Oliver Wee, Sam Button, Ana Chang, Gretel Cummings, Madison Ellis, Mike Tavarez, Tomas Vallecillo

3D Generalists
Mike Tavarez 

Compositors
Madison Ellis 

Storyboards
Madison Ellis 

 

Artist & Track Name
Antfood

From Yetis to Pugburgers, we brought the avatar headshots of Stadia to life and imagined their complete character designs. Using only their profiles we had to dive deep and expand their worlds to discover who each of these wild characters are.

Process

This character-driven adventure embraced simple environments with a bold graphic style, allowing for maximum enjoyment without compromising on important information. The aim was to provide clear instructions that inspire gamers to pick up their controller and start playing.