'Marketing Live Opening Film'
In a world abuzz with AI, we teamed up with Google for the GML intro film to make the complex feel downright fun! No tedious tech talk here—we focused on showing how AI can revamp advertising with a playful twist. Fluent in meme-speak and brimming with creativity, the Scholar team dove in headfirst. From brainstorming whimsical animation ideas to crafting a delightful narrative, we brought a fresh, fun perspective to the project. The result? A vibrant showcase of what Google AI can do for you.
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Design & Animation Creative Directors Managing E.P. Director of Production Head of Production Sr Producer Line Producer Designers 2D Animators |
Cel Animators Model/Texture Artists 3D Animators Compositors Editor Assistant Editor Mix & Sound Design Mix & Sound Designer Music Artist & Track Name |
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Mixed media, which ranged from collage to 3D, was key in representing the capabilities of Google's AI. This blend of techniques underscored the versatile nature of each product.
Sometimes we just needed to use wild animated typography to tell the story. The dynamic movement of the text helped emphasize key points and keep the momentum going!
Designs
Process
