Honda
'My 18 Accord - Prism'
We set out to imagine a world in which every camera pan and each glimmer of light could magically ignite the energy of our spot while highlighting every new safety feature for the new 2018 Honda Accord. This is not your typical sedan. In order to showcase this new car we used a mixture of glass, prisms and light to carefully guide the viewer’s eye through these new features.
We pushed fantasy into the real world, letting the textures, materials and lighting blend together and create a perfect hybrid of CG and live action. The lighting breathes warmth into the environment and reveals subtle imperfections to ground us in reality.
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Production Company Directors Executive Producer Head of Production Line Producer Director of Photography Production Designers
Design & Animation Creative Directors Executive Producer Head of Production Art Director CG Supervisor Senior Producer Designers Model/Texture Artist 3D Animators 3D Generalists Lighters |
Comp Supervisor Compositors Flame Artist Storyboards
Editorial Editor Assistant Editor
Client Manager, Honda Regional Marketing Asst Manager, Honda Regional Marketing
Spanish Language Agency
Mix Company
Music & Sound Design Company
Agency |
THE CAMPAIGN
We imagined the Accord driving through a crystal world with dreamlike qualities to highlight its sleek design.
PROCESS
In pre viz, we mapped out our live action car placement, hero action and all camera set ups. We then designed and built fully CG environments and tracked them into each scene, adding subtle details every step of the way. In the end we were able to seamlessly integrate the two worlds to craft a space that was both grounded and fantastical.