Honda
'Whatever You Need'
Our goal was to craft something both unique and intriguing by combining our passion for visual storytelling with our honed, design-driven aesthetic.
To pull this off with flying colors, we first wanted to determine a specific personality for each car. Using the already solid foundations of past Honda campaigns, we evolved the design language and stylistic approach to a place where we could clearly define the personalities of each vehicle. From there, we applied a tailormade touch of mixed media elements to ensure all viewers a vibrant, color-filled adventure ahead!
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Production Company Directors Managing Director/E.P. Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Directors Managing Director/E.P. Head of Production Art Directors CG Supervisor Compositing Supervisor Senior Producer Associate Producer Designers
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2D Animator Cel Animators 3D Generalist Lighters Roto Artist Compositors Flame Artist Storyboards Matte Painter
Editorial Editor Assistant Editor
Client Agency |
'The Whole Package'
Process
By carefully timing and seamlessly embedding our animations, live action elements and graphics, we were able to enhance the overall narrative to highlight each vehicle’s array of features and strengths.