Intuit Mint
'Any Day Can Be Your Big Day'
Sometimes a big goal can seem impossible to reach, but when you zoom out, every little step is a huge one.
For Intuit Mint, we worked closely with Outcast to establish this mindset change around saving money. We set out to revel in the customer's small achievements in a big way with spaces that physically transform to celebrate the customer. Our casting and performance were critical as we wanted to embrace sarcastic humor and overconfidence to dig deep into the chasm between the colossal praise and small achievements.
We wanted the canvas to be alive, crafting the lighting and colorful elements in the essence of what makes Mint so MINT. It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing. From camera choreography to the handcrafted sets to the performances themselves, these films are confident, sophisticated, and entertaining.
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Production Company Director Managing Director Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Art Director Managing Director Executive Producer Head of Production Senior Producers Design Lead Designers 3D Generalists Compositor Flame Artist Storyboards |
Editorial Editor Assistant Editor
Telecine Colorist
Mix & Sound Design Mix & Sound Designer Music
Agency Creative Director Art Director Strategy Account Director Project Manager Senior Graphic Designer Copy Writer
Client |
We were super excited to evolve the color block aesthetic and give our lighting personality a sense of place that was overwhelmingly human.
Process
It's poppy with a bit of a smirk. It's fun and quirky with a subtle edginess that speaks to millennials. We wanted these stages to look and feel amazing.
