Knorr
'Unlimited Time Menu'
For Knorr, we set out to turn fast food cravings into kitchen confidence. This project gave us the opportunity to blend mouthwatering food cinematography with high-energy talent performances, all while celebrating bold flavors and home cooking. With Chef Joshua Weissman leading the recipe and Kevin Noparvar hyping every delicious moment, we crafted a visual experience that feels inspiring and accessible for home cooks and fast food fans alike. Our process brought together vibrant set design, dynamic motion graphics, and irresistible food styling, all captured in a way that’s dripping with flavor and personality. Every frame was crafted to showcase Knorr as the flavor-packed secret weapon that makes cooking at home exciting and crave-worthy.
- Director: Mike Tavarez
- Executive Producer: Kate Aspell
- Head of Production: Nicole Smarsh
- Line Producer: Veronica Balta
- DP: Tristan Sheridan
- Production Designer: Niamhn Byrne
- Creative Director: Mike Tavarez
- Art Director: Jee Kim
- Executive Producer: Kate Aspell
- Head of Production: Nicole Smarsh
- Sr Producer: Andrew Rindlaub
- Designers: Jee Kim, Jina Kwon
- Lead Animator: Sam Bachman
- Animators: Zach Herdman, Kiron Robinson
- Compositor: Rachel Moon
- Storyboards: Jasper Yu
- Editorial: Scholar
- Editor: Dominic Strazulo
- Assistant Editor: Adrianna McKinley
- Telecine: Color Collective
- Mix & Sound Design: Sonic Union
"We approached this project by blending design, live action, and culinary storytelling. Every piece of the process was crafted to make the final product feel effortless and full of life."
"Every shot was carefully considered to highlight texture, color, and flavor. The goal was to make viewers feel like they could taste the sandwich through the screen while keeping the visuals exciting and fresh."
Process
"From prep to final frames, the creative process was about balance. We combined precise planning with flexibility to let the talent’s personalities and the food moments shine naturally on set."
Behind the Scenes
