Kohler
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Kohler

'Make a Lasting Expression'

To harness Kohler's style of lasting expression, we created an art-directed and simplified world where style-driven characters and striking faucets take center stage. Design-forward, fashion-central, these stories are told through choreographed moments that feel both magical and real. Each environment was designed to elicit memorable snapshots of a wide range of Kohler products while capturing a vibrant, imaginative feeling and seamless technique.

We started with a series of portraits. People young and old, short and tall, all daring to be unapologetically who they are. Be bold. Be original. Be you.

Credits

Production Company
Scholar

Directors
Will Johnson, Michael Tavarez

Managing Executive Producer
Kirsten Noll

Director of Production
Tyler Locke

Line Producer
Richard Kaylor 

Director of Photography
Dallas Sterling 

Production Designer
Sara Kugelmass

 

Design & Animation
Scholar

Creative Director
Will Johnson, Michael Tavarez

Managing Executive Producer
Kirsten Noll

Director of Production
Tyler Locke

Senior Producer
Seth Gantman

Producer
Mary Mondrus 

Designers
Liam Elias, Susie Scheer, Daniel Onassis 

2D Animators
Jeffrey 'Jip' Jeong, Jay Kim, Matt Andrews, Dennis Go

3D Generalists
Timur Salikov 

Model/Texture Artists
Garrett Norlin, Lucia Huang 

Compositors
Michael Loney, Austin Brown, Cris Kong 

Flame Artists
Matt Lavoy, Ryan Kaplan 

Storyboards
Mark Yates

Editor
Dominic Strazulo

Secondary Editor
Ismail Salahuddin, Zach Vandlik

Colorist
Seth Ricart 

 

Mix & Sound Design
Formosa 

Mix & Sound Designer
John Bolen  

Artist & Track Name
Lucky Day by Louis II

We crafted a balance of magic and reality featuring unique talent and stylized sets that showcase a range of Kohler faucets.

Process 

Every decision made was geared towards creating an eye-catching narrative. We wanted to intertwine our remarkable cast and their ownable spaces through visual landscapes that would allow the brand to shine through.