LEGO Education
'Rebuild the World'
With the third iteration of Hannah’s story, it was time to take her and her classmates on an exciting new adventure to rebuild the world. This time, we dove deep underwater as Hannah and her friends traversed through coral landscapes, rescued a turtle, and even passed on her sea creature research to the next generation. Visualizing Hannah in multiple stages of her life allowed us to highlight different levels of LEGO Education products while utilizing the strengths of our design and animation team to portray the nuances of her growth. Once again, we leaned into a mixed-media style that combines colorful 2D animation and CG product-accurate LEGOs.
Hannah is a fearless leader and reminds kids to learn through failure, adventure, and play. We can’t wait to see what Hannah will do next…
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Design & Animation Creative Director Art Director Managing E.P. Head of Production CG Supervisor Senior. Producer Designers |
2D Animators Cel Animators 3D Animators 3D Generalists Storyboards Media Manager
Agency |
We created two unique design styles to contrast Hannah’s fantastical imagination with the real world. One that felt “grounded” and reminiscent of the previous campaigns and another that allowed us to push the visuals to a vibrant and textured place fit for our exotic underwater setting.
Hannah has a special place in our hearts; we've developed her character and watched her grow and take many adventures over three campaigns. Her look changes a bit every stage as she grows up, but she always has her big red glasses and her eyes sparkling with wonder.
Process
It was a natural progression to add more details to this third piece. While maintaining the clean graphic style, we added gradients and textures in this round to take a step forward with the design style.
