Lexus
'Eclipse'
We love being able to share in a brand’s growth. With Lexus’s LF-C2 concept, the automaker wanted to mark a new era of design ingenuity, and to do so, we crafted an epic journey in which light is a central theme. Playing with illumination and carefully manipulating shadow, we hoped to tell a story with atmospheric wonder and stunning visuals. By hand-painting vast, dreamlike expanses and weaving them with tightly composed shots of the vehicle’s sleek contour, our goal was to leave viewers ruminating on the exciting future of automotive design.
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Production Company Directors Executive Producer Head of Production Line Producer Director of Photography Post Producers Designers Matte Painter 3D Animators Compositors Editor Flame Artist
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Music
Agency Senior Producer Associate Producer Chief Creative Officer Group Creative Director Associate Creative Directors Account Director Account Supervisor
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“We treated light and shadow as instruments and centered the story on the eclipse. With its radiant glow, the eclipse illuminates Lexus’ shift into a new era of design-driven innovation.”
The Reveal