LG
0:00

LG

'Fit For All'

We all have things that feel just right, and we know it when we have it. We try different options—too big, too small, looks funny—and then... there it is, just right. We crafted vignettes that speak to all different types of people and all the different ways they use their phones. The natural simplicity of this piece speaks for itself. Our eclectic cast of hands and their curated styling, their corresponding backgrounds and secondary story elements all show how this phone is truly a “fit for all.”

We called it The Goldilocks Phone.

Credits

Production Company
Scholar

Directors
William Campbell & Will Johnson

Executive Producer
Jo Arghiris

Head of Production
Rachel Kaminek

Line Producer
Richard Kaylor

Director of Photography
Rebecca Baehler

 

Design & Animation Company
Scholar

Creative Directors
William Campbell, Will Johnson, Chace Hartman

Associate Creative Director
JP Rooney

Executive Producer
Jo Arghiris

Head of Production
Rachel Kaminek

Senior Producer
Sue Yee Hubbard

Producer
Gregory Behrens

2D Animation & Design
Dennis Go

Designer
Trish Janovic, Christina Barna, Michael Tavarez, Chris Finn

CG Supervisor
Adam Burke

3D Modelers
Adam Rosen

Rigger
Lee Wolland

3D Animator
Nick Dubois

3D Lighting Artist
Mike Papagni

3D Texture Artist
Adnan Hussain

 

Agency
Heat

CEO
John Elder

Senior Producers
Andy Rosenthal, David Cardinali

Associate Producer
MacKenzie Huff

Group Account Director
Matt Huntington

Account Director
Elaine Feinstein

Head of Creative
Evan Slater

Creative Director
Jonathan Byrne

Art Producer
Suzee Barrabee

 

Client
LG

Scholar revolves around a mixed-media approach to creation. We never rely solely on one technique to carry through a project and do our best work when we combine the minds of the entire studio to evolve the look and feel of anything we touch.