Mercury
'Spring Brand Campaign 2024'
In our collaborative venture with Mercury, our team at Scholar set out to master the art of making the complex seem simple through a metaphoric brand campaign. From the initial concept through final execution, we aimed to capture Mercury’s essence of precision in a bold and exciting way. We focused on creating visuals that seamlessly blended CG animation with stunning live-action production. Our goal was to construct a stylized world that mirrored the elegance of the Mercury brand, delivering a campaign that was not only visually cohesive but also richly symbolic.
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Directors Managing Director / E.P. Executive Producer Head of Production Line Producer DP Design & Animation Creative Directors Associate Creative Director Managing Director Executive Producer Head of Production Sr Producer Associate Producer Lead Designer / Animator |
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Designers 2D Animators Storyboards Compositors Flame Artists Media Manager Editorial Editor Assistant Editor Mix & Sound Design Mix & Sound Designer Music Artist |
Our collaboration with Mercury involved numerous rounds of concepting and exploration, working hand-in-hand to discover the perfect visual analogies that would bring out the beauty of complex systems working simply.
We delved deep into the intricate layers of Mercury, unveiling its interconnected system of tools operating beneath the surface. Through captivating visual metaphors, we illuminated the evolution of engineering marvels, symbolized by the harmonious interplay of a grand piano and the intricate precision of a watch.
The Making of 'Mercury'
Design
Live Action
