Microsoft Copilot
'AI for All'
At a time when everyone was talking about AI, but many people were also struggling to intuitively grasp how it could be useful, we got the opportunity to work with Microsoft on an insightful campaign. Instead of getting technical, these spots focused on how using Copilot to make work life easier makes you feel, with a funny, edgy, creative tone. We at Scholar speak fluent meme, and faster than you can say “Boomshakalaka,” we were coming up with wild animation ideas, storyboarding live-action transitions, and designing elevated user interface interpretations. The end result could only have come from the wild creative hive mind that is Scholar.
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Director(s) Managing Director / E.P. Executive Producer Head of Production Line Producer DP Production Designer Design & Animation Creative Director(s) Managing Director / E.P. Executive Producer Head of Production Sr Producer Production Coordinator |
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Designers 2D Animators Cel Animators Compositors Flame Artist Editor Assistant Editor Colorist Mix & Sound Design Artist & Track Name Teamwork Customers Growth Data Brainstorm Catch Up Before and After :30 |
That feeling when all the dots connect
That feeling when you know why they love you
That feeling when your creative process jumpstarts
This project was a fantastic opportunity for Scholar to flex all of its creative muscles. From live action to animation, from branded content to unusual visual approaches, the team was able to bring expertise and humor every step of the way –and while managing all the different techniques and spots was a unique exercise in multitasking, the collaboration process really brought the best out of our collective creativity.
Process
There’s a cheeky tone that we protected from the initial pitch through to the final product, never letting it get watered down. It shows in the casting, the colorful wardrobe, the performances, and the wild meme-like animations. The spots have a specific offbeat voice, and are more successful for it.
UI Exploration
Power Up
