MTN DEW
'Taste and Refreshing'
How do we visualize the experience of taking a sip of all the hypnotic flavors of MTN DEW? How about a series of mind-expanding, multidimensional journeys, through the most thirst-quenching icy refreshment?
We teamed up with Motive and Garage Inc. to create a series of short films that capture the essence of exactly that. Effervescent liquid explosions, bone-chilling ice shards, hypnotically dancing MTN DEW bottles, throwing a live-action tornado of liquid spritz into the mix, and voila! We have the perfect recipe for Tastenosis - a hypnotic experience that will certainly open the third eye you didn't even know you had!
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Design & Animation Creative Director Art Director Managing Executive Producer Head of Production Seniorr Producer CG Supervisor Designers Model/Texture Artists 3D Animators Lighters Dynamics/FX |
Compositors Flame Artist Editor Assistant Editor
Telecine Colorist
Mix & Sound Design
Production Company Director of Photography Producer
Agency |
We put our creative and technical minds together to fire up all cylinders, from animation to VFX and live action, carefully marrying the liquids across different mediums to capture the effervescence of MTN DEW's flavors.
Tiny droplets that contain whole universes of refreshing ice chunks and bottles of DEW –Kaleidoscopic compositions, constantly unfolding and flowing.
Basically, it's not recommended to operate heavy equipment while entranced by Tastenosis.
Behind the Scenes
Process
