Oreo

0:00

Oreo

'Wonder Vault'

+ 2D ANIMATION + 3D-ANIMATION + CHARACTER + EXPERIENTIAL + NARRATIVE

Let's start at the beginning. How do you tell the story of Oreo’s newest flavors and where they come from? Well, let us show you.

Design & Character Exploration

A 360 Degree Oreo Experience

Oreo - 'The World of Filled Cupcake' - 360 Video

Part of the creation of the Oreo Wondervault was also incorporating a more interactive 360 world. We continued to evolve the design language, carrying over the 2D, painterly aesthetic into the dimensional CG world. Only now we were flying through a scene that you are fully immersed in, as the animation takes place all around you. The ingredients literally coming to life before your eyes as we venture into the land of cupcake and frosting-filled excitement.

Our goal was to combine the aesthetic of a 2D painterly style with something much more immersive and dimensional.