Post-it
'Think Loud Campaign'
Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, we brought our patented Scholar razzle dazzle to a brand we all know and love by flexing our mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. We crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen.
Check out the campaign below, the fun-filled spots and all of their practical magic.
|
Production Company Directors Managing Director/EP Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Managing Director/EP Head of Production Associate Creative Director Art Director CG Supervisor Senior Producer Producer Designers |
2D Animators Cel Animators 3D Animator 3D Generalists Lighter Compositors Flame Artist Storyboards
Editorial Editor
Telecine Colorist
Client Agency |
'SUPER STICKY'
'MELODY'
Our approach combined the efforts of the studio, from CG to Live Action in order to create something magical.
'LOVE NOTE'
Post-its are instantly recognizable shapes with vibrant color palettes, and playful angles. We had a blast crafting the look and directing these animations.
'SCHOOL PRESIDENT'
'COLLABORATE'
'BRAINSTORM'