Sallie Mae
'Sound Mind'
Nothing gets you in the mood to focus like synthy lo-fi beats and dreamy visuals. Sallie Mae came to us to take that classic pairing one step further to create an animation to match their scientifically created and curated playlist to help students focus while studying.
Credits
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Design & Animation Creative Director Managing Director / E.P. Executive Producer Deputy Head of Production Art Directors |
Senior Producer Producer Designers 2D Animators Media Manager |
Combining the classic calming pastel color palette, dreamy fantastical imagery and smooth curves of each asset's animation all into an infinite loop let us combine all of our favorite elements of lo-fi beats and visuals to create the ultimate amalgamation of focus and grooves.
Process
Design was a heavy hitter on this project from the start. We explored through the deepest depths of our subconscious to find three distinct worlds to merge into one loop. Making sure each universe effortlessly flowed into the next was vital to keep the calm cascade ever moving.
