Samsung

Samsung

'Introducing Campaign'

Working closely with our team of designers and stylists, we created four custom fashion pieces inspired by the impossibly compact shape of the Galaxy Z Flip.

Each talent and wardrobe was then designed into a set influenced by real-world spaces. We broke down these realistic settings into their essential parts, and created minimalist, monochromatic set designs that relied solely on shape and lighting. The end result turned out to be visuals as sleek, modern and striking as the Samsung product itself! 

Credits

Production Company
Scholar

Directors
William Campbell, Chris Finn

Managing Director
Jo Arghiris

Executive Producer
Kirsten Noll

Head of Production
Tyler Locke

Line Producer
Ben Murphy

Director of Photography
Shane Sigler

Production Designer
Michael Broaddus

Stylist
Diana Chan

 

Design & Animation
Scholar

Creative Director
William Campbell

Associate Creative Director
Chris Finn

Managing Director
Jo Arghiris

Executive Producer
Kirsten Noll

Head of Production
Tyler Locke

Producer
Nicole Smarsh

Coordinator
Nicole Guttzman

3D Animator
Bree Meyers

3D Generalist
Robert Kim

Lighter
Faith Zeng

Compositors
Eric Almeras, Kevin Njoo

Flame Artist
Brandon Sanders

3D Animators
Paul Wei

Storyboards
Jingjing Cao, Gordon Kjlucec

Set Design
Cam Floyd

BTS/Stills Photgrapher
Chris Shintani

 

Editorial
Whitehouse Post

Editor
Jason Webb, Nathaniel Park

Assistant Editor
Dominic Strazulo

Telecine
The Mill

Colorist
Adam Scott

 

Client
Samsung

Agency
Eleven Inc / We Are Social

Introducing this seaon's standout piece...

Process

We broke down realistic settings into essential parts, and created minimalist, monochromatic set designs that relied solely on shape and lighting.