Spark Mobile
'Win'
For Spark Mobile, we set out to reimagine their logo across 14 unique vignettes, each brought to life through a distinct visual style. Our approach blended Live Action, CG, VFX, and 2D cel animation, allowing us to explore a range of techniques while maintaining a cohesive creative vision. We wanted to define each cinematic world with humor and whimsy, finding the exact moment, action, or medium that made each iconic pop culture reference instantaneously recognizable.
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Creative Director Associate Creative Director Art Director Managing E.P. Executive Producer Director of Production Head of Production Senior Producer CG Supervisor Designers
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2D Animators Cel Animators 3D Animators 3D Generalists Lighters Compositors Flame Artist Media Manager Storyboards Colorist |
From CG to live action to cel animation, we always create with whatever tools the story demands. The medium should serve the idea, not the other way around, and whether it was a film camera, a mouse, or a paintbrush, our team used every method to make the best creative narrative possible.
Process
Each vignette is a carefully crafted story, showcasing the diverse media experiences Spark has to offer. From epic fantasy dragons to dramatic soap operas, and even streaming your favorite music—Spark is at the center of it all, literally.
Great creativity comes from great collaboration. Our production and creative teams worked in tandem to shape a bespoke pipeline that encouraged the exploration of ideas.
