Spotify
'YG - Go Loko Promo'
We’d love to post a few lyrics from the song… But we can’t. Not here.
Instead we’re going to revel in our team’s ability to “Go Loco” on cue and bring the ever-stylish YG to life in these Spotify promos for his new album. Using a fun illustration aesthetic and quirky cel animated transitions, we personified the fashionista’s drive to bend and warp the world’s view of himself, his look and his music. We had some fun bringing these moments to life, and we’d be lying if we said we didn’t blast the song on loop a few (hundred) times.
|
Design & Animation Creative Directors Managing Director/E. P. Head of Production Producer Designers |
Animators
Track Name & Artist
Client |
To capture YG’s illustrated likeness we had to find the balance between street and charm.”
Process
Our team can find, and bring to life, the visual personality of anyone.