Taco Bell
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Taco Bell

Taco Gifter

+ 3D-ANIMATION+ CHARACTER+ COMEDY+ PRODUCT

With the Taco Gifter app, you can let anyone special in your life know you care in any situation, and we mean any. This project was an absolute blast to create, from ideation to final render we crafted a colorful world and a handful of wacky scenarios where a taco is the perfect way to say anything you need. 

Our team designed a whole world inspired by Taco Bell including 12 original characters, 6 fully developed scenes, and as many taco-inspired easter eggs as you can imagine. We dug deep into the details, lighting, and texture to develop a fun stylized CG look that is instantly recognizable as Taco Bell. 

Credits

Creative Director
William Campbell 

Art Director
Madison Ellis

Managing Director
Jo Arghiris

Executive Producer
Antonio Hardy

Head of Production
Tyler Locke

Producer
Seth Gantman

Designers
Jina Kwon, Danni Fisher-Shin, Cam Floyd, Amy Wallace, Kris Sharabinskaia, Zach Herdman, Liam Elias, Dennie Bright, Justin Lawes

Storyboards
Fred Fassberger

Editorial
Jason Webb

CG Lead
Matt Berenty

3D Generalist
Ryan Kaplan, Liam Elias, Faith Zeng, Gaby Gorostieta, Jacques Clement

3D Animators
Michael Relth, Tyler Mele, Evan Mayfield, Angie Jones

FX
Tim Hayward

Compositing Lead
Matt Lavoy

Compositing
Dae Kang, Michael Loney, Kevin Njoo

Process

With such an upbeat (and incredibly catchy) song mixed with the celebratory Taco Bell Gifter brand, we were ready to turn our visuals up a notch to match the energy. It was important to look at each scenario and make sure every 3D model, color choice, and design detail worked together to create a lively and cohesive whole.

The designers, CG team, and animators worked day and night together to create a cast of characters that felt quirky and fun yet entirely relatable. Each character had their own distinct personality and style down to the threads in their jackets and flick of their wrist.