Target
'Deal Days'
We’ve been on a bunch of adventures with Bullseye before, always in lush stylized CG worlds, but this was a new opportunity to blend him with live action footage and our metaphorical tails were wagging from the very start. We set about upgrading his rendering style to feel more photorealistic, while taking care not to lose the iconic Bullseye “look.” As he scoots around the store, preparing it for guests, he gives aisles and displays the magic finishing touch (sparkles and all). Keep an eye out on your next Target run, because Bullseye has officially entered our multiverse.
|
Production Company Directors Managing E.P. Executive Producer Head of Production Line Producer Director of Photography
Design & Animation Creative Director Managing E.P. Executive Producer Head of Production CG Supervisor Senior Producer Associate Producer Model/Texture Artists 3D Animators |
3D Generalists Lighters Dynamics/FX Compositors Compositing Lead / Flame Artist Storyboards
Editorial Media Manager
Telecine Colorist
Mix & Sound Design Mix & Sound Designer
Music Artist & Track Name |
All of Bullseye's rendering details became more realistic from the skin textures on his nose and paw pads to his handsome leather collar, and especially his fur length and grooming. We fully overhauled his fur system with a custom groom in XGen and a nose-to-tail refresh of his textures and shaders in Substance.
Meet Bullseye!
Process
The live action production was carefully considered from previs to post. We blocked our early animation using real store dimensions and rolled right into the location scout knowing where to place the lens, how tall Bullseye was going to be, and what his action was. Beyond the typical 3D camera tracking and HDR lighting capture, there were some pretty technical shots to composite on this one, especially the clothing transformation. On set we puppeteered 11 different individual clothing items one at a time to drape and settle, and our lead compositor stitched all those footage plates together into one seamless magic trick.
Behind the Scenes
