Upwork
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Upwork

'Hey World'

We were instantly thrilled to work on this project and help the lovely people of Duncan Channon craft a visual language to support their hilariously poignant scripts.  Their brief issued us a simple challenge:  “Just get weird with it.”  So that’s what we did.  We set out into the depths, creatively exploring and developing an animation style infused with energy suited for the in-your-face scripted vignettes.  We featured fluid transitions and engaging design to pass the baton back and forth from one moment to the next, capturing the “Hey! How can we help?” mentality of the brand.

This project gave us the chance to show off our love of cel-animation and design while sharpening our stylist chops and wit alongside an amazing team of creators.

Credits
Design & Animation

Scholar

Creative Directors
William Campbell & Will Johnson

Executive Producer
Jo Arghiris

Head of Production
Tyler Locke

Art Director
Macauley Johnson

Senior Producer
Kirsten Noll

Lead Designer
Hana Eunjin Yean

Designers
Ana Chang, Cam Floyd, Trish Janovic, Jina Kwon, Christina Liang, JP Rooney

2D Animator
Henry Pak

Cel Animators
Laura Yilmaz, Nicole Stafford, Taik Lee, Danni Fisher Shin, Matt Everton, Ana Chang

Compositor
Henry Pak

 

Mix & Sound Design Company
One Union

 

Client
Upwork

Agency
Duncan Channon

This is bold. It's colorful. It's electric. It's engaging design, animated as digestible, playful jabs at the world around us.

The Individual :15s

A few extra tidbits below...