Verizon
Welcome 5G Home
Verizon 5G Home is a groundbreaking product that brings speed, simplicity, and power to the forefront of 5G innovation. We celebrated these pillars with a film that metaphorically captures these ideas in a sleek and premium container. A white-on-white world undulating with energy and artful climaxes with just the right blossom of color.
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Design & Animation Creative Directors Art Director Managing Director / EP Managing Executive Producer Executive Producer Head of Production Producers Associate Producer Designers 2D Animators |
Model/Texture Artists 3D Animators Dynamics/FX Senior Compositor Compositors Storyboards Editor
Mix & Sound Design & Music Mix & Sound Designer
Agency |
Carefully crafted use of lighting and shadow brings depth and shape to a simplistic space, with a product molded from its environment with fine, textural details that highlight the form. Each layer works in tandem to create an ownable and artfully exciting launch.
PROCESS
A large part of this film was finding the perfectly minimal composition to spotlight the product. To execute the metaphors in CG we only utilized selective ingredients: fluid, particles & wires. After numerous explorations and test animations, we narrowed it down to the vignettes that best capture the narrative of the film.”
IN THE WILD
