Wawa
'Summer of Hoagielove'
Nothing says summertime quite like biting into a delicious hoagie on the beach, and nothing kicks it off better than Wawa’s Hoagiefest! Together with our friends at Forsman & Bodenfors, we crafted a campaign of summer stories starring a fantastic family of hoagie lovers that was as fun to create as it is to look at. Using the beloved hoagies and Wawa branding as our jumping-off point, we designed every character, environment moment, and transition to keep the hoagie as our hero across all deliverables - TV, In-Store, OOH, Merch, and Social!
In the end, flowing cel animation, beautiful food photography, and an originally scored pop track seamlessly mix together to create a delicious and inviting world to explore. You will want to watch again and again as you sing the song back to yourself, Hoagiefest is here!
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Design & Animation Creative Director Managing Director / E.P. Executive Producer Head of Production Art Director Senior Producer Designers 2D & Cel Animators |
Compositors Storyboards
Mix & Sound Designer Music Artist & Track Name Performed by James H. Beer, Ross Hopman, and Peter Nashel
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We always love the opportunity to design a world beyond a 16:9 frame. This project gave us a chance to think outside the box right from the initial design phase. How can we craft a world and a story that works in motion, print, swag and beyond? We dove in deep and had a blast designing for TV, Social Platforms, In-Store Signage, and some super fun collectibles.
The members of our team that grew up with Wawa reminded us from the beginning - Wawa is more than just great hoagies, it is a lifestyle. It is always a treat to work with a brand that has a loyal fanbase and after this project we found ourselves mapping out how far the nearest Wawa was to New York City. It is 8.4 Miles.
Process
