WisdomTree
'Prime Launch'
With the ever evolving world of digital currency, WisdomTree Investments came to us eager to craft a visual story that combines classic banking identities with the newest of digital technologies. Together, WisdomTree and Scholar developed unique motifs that seamlessly weave together the old with the new, and just when we thought it couldn't get any better… we made it all GOLD!
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Design & Animation Creative Director Associate Creative Director Art Director Managing Executive Producer Director of Production Head of Production Senior Producers Associate Producer Designers
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2D Animator 3D Generalists Compositing Supervisor Compositors Media Manager Editors
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Our aim was to capture the essence of the platform's foray into the digital frontier, using visual metaphors to illustrate its diversified offerings, seamlessly blending traditional roots with the avant-garde.
Process
Each design frame was meant to capture the essence of ingenuity.
Within the motion of the piece, we set out to capture the effortlessness of the WisdomTree Prime app. Reimagining and distilling complex financial tenets into striking, abstract visuals. Letting the momentum of each shot carry us to the next with ease.
