Zoom Workplace
'Welcome to Zoom Workplace'
From concept to completion, the team at Scholar and our friends at Zoom, set out to introduce Zoom Workplace in a bold and exciting way. With an unforgettable campaign, where collaboration meets celebration.
What if the new Zoom Workplace platform existed as a stylized, dimensional space? And within this space, AI-powered interface could appear and disappear like large floating objects. Led by an expert narrator effortlessly flowing from room to room, we get a glimpse at the revolutionary way to collaborate and be productive, all in one platform. Welcome to Zoom Workplace!
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Brand Partner & Production Concept & Writin Additional Copywriting Directors Senior Executive Producer Executive Producer Head of Production Line Producer Director of Photography Production Designer Still Photographer
Design, Animation & VFX Creative Directors Senior Executive Producer Executive Producer Head of Production CG Supervisor Producer |
Associate Producer Lead Designer Designers Animators Lighters Dynamics/FX Compositors Flame Artist Storyboards Media Manager Editor Assistant Editor Telecine Colorist Mix & Sound Design |
Each space was inspired by the coalescence of an AI-powered feature and a real business scenario. Merged together, with a splash of art direction and a whole lot of color.
"A revolutionary new platform deserves a proper announcement in the wild. So we shouted it from the highway billboards, to Times Square, bus stops, MLB games and even the Uber app."
Process
From concept design to shoot approach, we leaned on a practical build with CG embellishments to immerse our talent in the physical world.
